(p)rind

growth, packaging, website and content

services: growth strategy, packaging, web design, content
year: 2025 to 2026

$8k → $23kmonthly revenuesince we took over growth in august 2025(p)rind’s own figures
+137%month over monthjanuary 2026(p)rind’s figures, retail and offices
56 → 135storesaugust 2025 to january 2026(p)rind’s decks, aug 18 2025 and jan 23 2026
2M+views on instagram and tiktokin two months(p)rind’s figures
+19%average order on the new siteits first monthshopify, nov 4 to dec 2 2025, against the old site’s year before

(p)rind makes parmesan rind pops, oven baked and high in protein. it needed to grow: more stores, a bag and a site that sell, and a launch people would wait for.

growth strategy

sales and retailer outreach with the (p)rind team, from august 2025.
we wrote 1,167 of the 1,968 retailer emails; 23% of them got a reply, from 168 buyers; by december 2025, 101 accounts had ordered 9,114 packs.
the store’s data read (orders, repeat rates, checkout) and the emails tested against it.

packaging

the redesign: concept in august 2025, print files in october. a printed bag instead of a label, a colour band per flavour, the protein up front.
the printed bag helped take (p)rind into more stores: from 56 to 135 by january 2026.

web design

eatprind.com rebuilt on shopify in one week and live on november 4 2025: the honey flavour, bundles, an email sign up and wholesale on faire.

content

the honey series: a trailer and four episodes with a story running through them, ending on the drop.
always on: street tastings, stunts, skits, event promos and the origin story, more than 30 reels from august 2025 to january 2026.
full production on both: concept, direction, cinematography, edit, colour, sound and captions.

the website

one red page with buy buttons became a shopify store: honey up front, bundles, an email club and wholesale on faire. live since november 4 2025, shown as it stands today.